What Experts Are Saying About Full Ride Studios

…at 25 years into the Automobile Industry…

In the '20s, just about every family had a car. The automobile was accepted and reliable. There were literally hundreds of nameplates to choose from and now cars had to be sold to buyers who by and large already owned one. And they all functioned in more or less the same way.

…the auto industry changed in the '20s into something quite different from what it had been. Leadership began shifting from the original mechanical wizards like Henry Ford, Ransom E. Olds, David Dunbar Buick, William Knudsen, Henry Leland, Charles Kettering and the Dodge brothers who figured out how to build the automobile, to men like Alfred P. Sloan and Harley Earl of General Motors who invented and, Walter P. Chrysler--and Ned Jordan--who were concerned with defining the automobile's role in the life of the consumer.

In the '20s, auto advertising began to stress intangibles -- image, romance, fun -- instead of the automobile's mechanical attributes and its utilitarian value compared with the horse.

Richard A. Wright, Wayne State University

“West of Laramie – A Brief History of the Auto Industry”, 1998

Now, at 25 years into the PC industry…

“If the U.S. technology industry actually believes that the PC has grown up and settled down, it is out of touch with reality – and the consequences could be dangerous to America’s health”.     

David Gelernter, Professor of Computer Science, Yale University

Wall Street Journal, “How to Build a better PC? Don’t give up.”, Dec 9, 2004